Privacy Policy

Last Updated: July 30, 2020

Mindstead LLC (referred to in this policy as "Mindstead," "us," "we," or "our") has adopted the following Privacy Policy to explain how we collect, use, and share information from and about users on our website at as well as any affiliated web pages we may host ("sites"), mobile applications we may develop ("apps"), or any other services we might offer (altogether called our "Services").

At Mindstead we care a lot about your privacy. We do not sell, rent, or otherwise disclose your personal information to others except as required to provide you with the services of the website, meaning - to enable you to buy, sell, and share the information and tools you want to buy, sell, and share on the Site including but not limited to paying for products and posting reviews; or where we have a legal obligation to do so. We do not disclose your personal information in any way except as disclosed in this Policy.

We collect information that you provide us or voluntarily share with other users, and also some general technical information that is automatically gathered by our systems, such as IP address, browser information, and cookies to enable you to have a better user experience and a more personalized browsing experience.

We are committed to transparency when it comes to our privacy practices and how we safeguard your information. Details about the information we collect, how we use it, and more is included below. You can also read more in our Terms of Use.



Information You Give Us: Some of the information collected when you use our services is considered "Personal Information" (or “PI”). This is information that can be used to identify you personally and includes things like your name, your location, and your email address. We will not share or disclose this information unless we get your permission. Other information that we collect may not identify you personally. This kind of information may be shared or disclosed in an aggregate form, used primarily to improve your experience.

Visitors: When you use our Services as a Visitor, we may ask for information about your preferences and interests to personalize your experience and help you find what you need.

All Members: To use many aspects of our Services, you are required to create a Mindstead account and become a Member. To become a Member, we require that you provide us with your email address. Your email address will serve as your login and provide us a way to contact you, as needed. We also ask you to tell us your name, so that we know who you are, and a few other pieces of information, such as your geographic location, gender, and background in order to help us personalize your experience while using our Services. You can opt not to disclose some of these.

Practitioners: Members who register to be Practitioners ("Practitioners"), in order to sell their tools and other products (collectively known as “Tools” within the broader "Content") on our Site, will be required to provide additional contact information and payment information in order to receive payment for their sales ("Earnings"). Practitioners can choose to use a name other than their given name as a "Shop Name." A Practitioner’s Shop Name, profile image or logo, and any additional information they choose to provide about themselves in their Shop profile will be viewable to the public. To comply with applicable laws, we may collect federal tax identification information from Practitioners, including your social security number or employer identification number, to verify your identity and issue tax documents.

Purchase Information

When you make a purchase through our Site, you’ll need to provide billing and payment information to complete your order. We’ve carefully chosen Service Providers who use Payment Card Industry Data Security Standard (PCI DSS) compliant practices to process payments ("Payment Processors"). Whether you check out using a credit card, debit card, or any other payment method we may support in the future, your payment will be processed directly by our Payment Processor and we will never have access to or store your full payment details.

When you use a credit or debit card to pay for your purchases, you’ll be asked to add a credit or debit card payment source ("Payment Card"). When you submit your order, this information will be sent directly to our Payment Processor. After your payment is processed, the Payment Processor will send Mindstead some details about the transaction so that we can record your order in our database and provide access to the materials that you purchased.

Other Information

When you use our Services as a Member or a Visitor, we receive and collect certain information from your browser and your device such as your Internet Protocol address (IP address), device information, operating system, browser type and version, and browser country location. This information helps us defend against fraudulent activity or attacks, maintain the security of our Services, and improve and personalize your experience.

We also log data related to how Members and Visitors use our Services, including cookies that may uniquely identify your visit or account. This log data includes details such as what pages you visit on our Site or App, when you visit them, how you navigate throughout the Site, and which URLs referred you to the Site, or off the Site. This information allows us to better understand how our Services are being used, helps us make improvements, and enable us to personalize your experience.

From time to time, we may host and provide Members and Visitors with the opportunity to participate in contests, sweepstakes, and surveys. If you choose to participate, you may be asked to provide Personal Information which may be used for purposes necessary to administer the contest, sweepstakes, or survey, or for other marketing purposes.

We are Committed to Children’s Privacy

At Mindstead, we take children’s privacy very seriously. Mindstead’s Services are directed at and intended for use by adults only. We do not knowingly collect Personal Information from children under the age of 13. If you are under 13, you should not use or attempt to use our Services or send any information about yourself to Mindstead. If we discover that we have collected information from a child under the age of 13, we will take the appropriate measures to promptly remove that information from our Services.

If you are a parent or guardian and believe that Mindstead may have collected Personal Information about your child, please contact us at [email protected] and let us know. We’ll work with you to make sure that information is removed from our Site.

Information Collect from Third Parties

We may collect information about you from third parties, as permitted by law or through your interaction with those third parties, with whom we may partner from time to time to offer new features and/or services to you ("Third Party Integrations").



The Basics

Your privacy is very important to us. Other than as provided for in this Policy, we do not share your Personal Information with third parties without your consent. We use the information we collect about you and the information that you tell us about yourself for the following general purposes:

  • To create your Mindstead account and profile
  • To identify you in connection with your account activity, such as tools you list for sale, or tools you purchase
  • To communicate with you about our Services and your account
  • To facilitate transactions between you and other Members using the Site
  • To personalize your experience with our Services
  • To provide customer support
  • To ensure the proper operation and security of our Services
  • To track usage of our Service and run tests to improve our Services
  • To identify and understand trends in user activity so that we can make improvements to our Services
  • Other purposes to deliver and improve our Services for you

When you open a Mindstead Shop

If you are a Practitioner and choose to open a Mindstead Shop and sell your materials on Mindstead, there are some additional contact details we collect in order to ensure that we can reach you and deliver your earnings and/or payments in the method you choose. You’ll also have a Shop page and profile, where you can choose to provide additional details about yourself to your customers. The information you add to your Shop profile is information that all Visitors and Members can see.

The following information is visible to others:

  • Your Shop name: This will be the first and last name you provided at registration unless you choose an alternative "Shop Name." You can enter or update your Shop Name from the Settings function.
  • Your Shop Profile Image: You have the option to upload photographs, logos, or other images to your Shop Profile.
  • Your credentials: This includes information about you as a practitioner, your education, and your qualifications for posting Tools.
  • Profile/Other Information: You can choose to provide additional information about yourself, your business, and your experience working within the behavior change field. Any profile information you provide is visible to those who visit your Shop and can be edited, updated, or removed by you at any time.

Other than as described in this Privacy Policy, we won’t publicly display or disclose Personal Information about you such as the email address associated with your account, your street address or phone number, or your earnings and payout information, without your consent.

When You Connect, Share, or Communicate with Others

There may be features of our Services which allow you to:

  • Post Content (Tools you upload, and Communications you post such as comments, reviews, questions, or other messages)
  • Connect, communicate, and share information about yourself with other Members, either publicly or directly with other members
  • Join and post messages in chats, forums, groups, or communities
  • Display a public profile, and so on

By using any of these features, you’re choosing to share information about yourself and your Mindstead account activity with Mindstead, the public, or with other Members.

Service Providers and Partners

Mindstead engages the services of third-party companies ("Service Providers") to support and help provide certain features of our Services such as payment processing, data storage and analysis, visitor tracking and user testing, email messaging, advertising, surveys, security, and other services. Mindstead shares data with these Service Providers so that they can perform their services which help deliver our Services more securely, efficiently, and effectively. Service Providers may have access to certain Personal Information in the course of providing their service (such as processing your payment). Service Providers’ access to your Personal Information is limited to the purpose of providing the services contracted for. Service Providers are not permitted to disclose information to other parties or use your Personal Information for any other purpose.

From time to time, we may partner with other companies or organizations ("Partners”) to offer additional products and services ("Partner Content"). When you buy or use Partner Content, we may share information with our Partners about your order and your account for the purposes of facilitating your use of Partner Content and ensuring delivery of Partner Content to you.

Mindstead may from time to time share aggregate user data with business partners, Service Providers, or other third parties to identify or share trends, usage statistics, and more. Sharing data in an aggregate form means that no Personal Information, which would allow the recipient of the data to identify you personally, will be shared.

Merger or Acquisition

As part of a merger or an acquisition of Mindstead, we may transfer the data we have collected, including Personal Information, to the purchasing company. In such an event, we will notify you of that change. In addition, any purchasing company would have to adhere by the terms of this Policy including notifying you before making material changes so that you have the opportunity to opt out.

Legal Obligation

Finally, we respect and comply with legal obligations and may release information (including Personal Information and information about your account activities) in cooperation with a law enforcement investigation, in response to a valid legal request such as a court order or legal subpoena, as part of the process outlined by the Digital Millennium Copyright Act (DMCA), or to defend, protect, or exercise our legal rights.



At Mindstead, it is important to us that you have the ability to make choices about your Personal Information, so we provide you with options for managing your account and the information you give us.

Profile Information

You can view, update, and correct the information you’ve provided about yourself by visiting your profile settings. You can also remove any of the optional information you’ve provided. Information that is required will be indicated as such and can be updated but cannot be removed. If you don’t want to have an account with us anymore, you can close your account at any time. Please contact us if you need assistance.

Email Preferences

Mindstead uses your contact information to communicate with you about our services and to provide notifications related to your account or activity. Certain communications related to your account or your activity are required and you cannot opt out of receiving them. These include, but are not limited to, purchase-related notifications, notifications related to changes that have been made to your login credentials or account details, and legal notifications. Other communications may not be required, such as announcements about our Services, newsletters and messages with information you might be interested in, and other marketing and promotional messages ("Optional Communications"). You can manage your preferences related to Optional Communications in your account profile, or by using the "unsubscribe" link at the bottom of any Optional Communication you receive.


If you choose to create a public profile, a Shop, review items, or otherwise post public Communications, any information you post will be visible by other Users and the public. You can edit and update Communications you’ve posted and information provided in your public profile. You can delete your public profile at any time.

Account Security

Access to your Mindstead account is secured by the password you choose. For your security, we store only a hashed version of your password. This means that we don’t know your password and your password isn’t visible to us when members of our team view your account.

To prevent unauthorized access to your account, we suggest that you choose a password that cannot be easily guessed and that you don’t share your password with anyone else. Whenever you use a shared computer or other shared device to access your Mindstead account (for example, a library computer), be sure to log out of your account completely before you leave your station, uncheck the "remember me" option at login, and select "no" if the web browser prompts you to save your login credentials. You are responsible for keeping your password confidential, and for all activity that occurs under your account, whether or not authorized by you.

You can change or update your password anytime by visiting your My Account page. If you forget your password, you can also request a reset when you log in.




Cookies are small pieces of data that are stored on your computer browser. When you visit websites like ours, some information about your visit is stored in cookies which are used to tailor your experience, surface relevant information, products, and advertisements, and to allow you to pick up where you left off the next time you visit.

By using our Services as a Visitor or Member, you agree to our use of cookies in the following ways, as well as other similar purposes:

  • Analytics
  • Marketing
  • Preserving your preferences
  • Personalizing your experience
  • Understanding where our website traffic is coming from
  • To ensure the security and availability of our Site and our Services

You have the right to decide whether a website can store cookies on your computer. Depending on the internet browser you use, you can view, manage, delete, and disable cookies through your browser preferences. Some features may not work properly if you choose not to allow us to use cookies.

Google Analytics

We use Google Analytics to understand and analyze browsing activity, as well as for advertising including though not limited to the AdWords program. Google Analytics may store cookies on your computer when you visit our Site and may use those cookies to display advertisements for our products or Services when you visit other websites. If you don’t want Google Analytics to use cookies when you browse, you can install the Google Analytics Opt-Out Browser Add-On to prevent Google Analytics from placing cookies on your browser.

Ads and Links to Third Party Websites: There are places throughout our Services, such as Practitioner profiles, Tool information, advertising, and other pages with links, where you can access websites owned and operated by third parties. The terms of this Policy apply only to our Site and do not apply to any third party websites that may be linked to or accessible from our Site. We can’t guarantee the privacy and security standards of other websites, so if you choose to access these third party links, you will want to familiarize yourself with the privacy policies and other terms applicable to those sites.

Hosted Content: The Content uploaded or posted to our Services is made available at the discretion of our Practitioners. We are not responsible for the Content, including any disclosures of Personal Information by our Practitioners. If you believe that any Content posted on our Services violates your personal privacy rights, please notify us at [email protected].

Data Retention: Mindstead will use your information for the reasons detailed in this Policy in order to deliver our Services to you while your account is active. If you no longer wish to be a Member of our Services, you can close your account with us at any time. If you close your account, your account is placed in an inactive state. We retain a record of your account information and only use your account information to provide sales data to Practitioners you’ve transacted with, to continue to make Resources available to Members who have purchased products from you, to comply with a valid legal request or resolve a dispute, or to meet any legal requirements or obligations. We may also continue to include your data as part of ongoing aggregate data and usage analysis. You can restore your account at any time by logging in with your email or username and your password.



From time to time, we’ll update this Policy in accordance with the process and rules in our Terms of Use.



For any questions you have about this policy or if you need assistance with your account, please email us at [email protected].